'It' Girl Public Relations Signs America's Best Dance Crew Champions; 'Jabbawockeez'
marketwatch.com
November 10, 2008
The Men Behind Masks and Gloves Enlist 'It' Girl PR to Expand Brand and Launch Clothing Line 'JBWKZ'
Top Entertainment Firm, "It" Girl Public Relations, publicity firm to such talent as Nelly, Colby O'Donis and Backstreet Boys, is proud to announce their latest addition of the original champions of MTV's America's Best Dance Crew (ABDC), the Jabbawockeez. The publicity firm will be working with Jabbawockeez as they prepare to break in the entertainment industry in addition to launching their hip trendy men's street wear clothing line "JBWKZ."
Known for their signature plain white masks and gloves, along with electrifying synchronized dance moves, the dance crew originated the concept of performing faceless which allows audience to pay more attention to the movement rather than identifying who's behind the mask.
Jabbawockeez have been making several special appearances in sharing the stage with pop sensations Pussycat Dolls at MTV's Video Music Awards as well as multi-platinum artist Ne-Yo at the BET Awards. In September 2008, Jabbawockeez paid a special tribute to the legendary Jackson 5 with dance performance to "Dancing Machine" at the BMI Awards.
As the ABDC original champions, Jabbawockeez are constantly asked to perform with top artists and corporate events. "It" Girl PR will expand their brand, position them as a household name and launch their street wear clothing line "JBWKZ."
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